Company name: La Passione Cycling Couture
Founders: Giuliano Ragazzi and Yurika Marchetti
Foundation year: 2015
Country: Italy
Industry: Cycling Clothing

A radically different approach

La Passione Cycling Couture is a digital native vertical brand (DNVB) which offers high quality made in Italy road cycling wear at an affordable luxury price level. The company leverages on the finest materials and on its strong brand to sell exclusively through its proprietary website.